Differentiating with Impact
Be understood quickly — and remembered for the right reasons
The art of shaping your professional identity as a story others can carry forward.
Differentiating with Impact is a practical training that helps professionals define and communicate who they are through a clear, authentic brand story — one that works in introductions, meetings, presentations, and networks.
Instead of listing credentials, participants learn how to frame their role, value, and motivation so others quickly understand what they’re about, how they operate, and why it matters.
What changes after the training
Participants learn how to:
- Introduce themselves with clarity, confidence, and relevance
- Combine the personal and the professional in a way that feels authentic
- Make strong, purposeful beginnings to meetings and conversations
- Help others quickly imagine them in action
- Be remembered — and talked about — for the right reasons
- Use their story to create momentum rather than self-promotion
Differentiation becomes less about visibility for its own sake, and more about creating advocates.
How the training works
The programme integrates three connected elements:
01 Identity & orientation
Participants explore what they stand for, what motivates them, and how they want to be experienced by others. By clarifying values and intent, confidence grows naturally — both internally and externally.
This process also helps participants reconnect with their own sense of purpose and direction.
02 Narrative & brand story structure
Participants learn how to shape their professional identity as a short, repeatable story — one that:
- defines “why this matters to me and to you”
- sets expectations quickly
- creates focus and meaning
Story is used as a framing tool, not a performance — making it easier for others to listen, remember, and repeat.
03 Delivery & adaptation
Participants practise delivering their brand story in different contexts:
introductions, meetings, interviews, networking, and presentations.
They learn how to adapt the same core story without losing authenticity — ensuring consistency while staying responsive to context.
Where this shows up
Introductions at meetings, events, and interviews
Framing the beginnings of presentations and speeches
Networking and relationship-building
Internal visibility and advocacy within organisations
Positioning similar ideas or expertise more distinctively
The tools are human, adaptable, and transferable.
If people understand who you are, they know how to work with you
and how to speak about you when you’re not in the room.
Programme format
The programme can be delivered as a complete journey or broken into focused modules, depending on your needs.
in person
1.5–2 days | 1 trainer | max. 6 participants
online
3 × 2-hour modules | 1 trainer | max. 6 participants