Attract good/supportive connections
Differentiating skills
Engage your audience with Impact
If it’s important for you to expand your presence in your organisation and field and quickly and comfortably stand out from the crowd.
Why differentiate yourself?
- Because it quickly helps build your reputation as a reliable and trusted expert.
- Makes it easier for you to build your network.
- Feel more confident in public events.
- Be sustainably visible within your organisation and field.
- Make a positive first impression.
- Boost your own sense of achievement.
but
- In big organisations or large and loud groups this can be a challenge.
- Often great skills and expertise don’t speak for themselves and get lost and forgotten.
- Many of us feel uncomfortable introducing ourselves at the beginning of meetings or events.
- What is the right way to “promote” yourself? What should you say and how should you behave to grab other people’s attention and engage them, so they’d like to hear more.
- Differentiate Yourself. Often you may be pitching a very similar idea to a competitor, and you don’t know how to be different.
- Factual information is easily forgotten.
define yourself as a
short story
Differentiating shows you that if you can define yourself and your personal brand as a very short story. You will get the following:
Feel comfortable and authentic in your communication.
Make it easy for others to listen and be engaged.
Feel a sense of achievement as you are able to define your uniqueness.
Know how to make an impactful start to meetings and speeches and networking situations.
Have a personal brand story that you can leverage in many situations to create focus and structure for speeches and meetings.
Convey perceptions and messages with impact to demonstrate how your expertise can help your audience.
Have the opportunity to practice different introductions and beginnings.
Be remembered and have your key message passed on by others.
The training map
01
Build the contract, what do you like when others introduce themselves.
02
What’s your personal pitch? What would you say about yourself as an elevator pitch or at the beginning of an interview or meeting?
03
Understand the power of beginnings: what are others really expecting?
04
Less is more: the power of ONE.
05
Fact and Fiction: choosing the right narrative.
06
Creating your personal brand story.
07
Creating your own authentic delivery style.
08
Adapting your brand story to different situations.
09
How to use the story structure to shape your material and target your audience.
Timing
in person
This course is usually a 1 to 1.5 day programme if delivered live in person.
With a ratio of 1 trainer to a maximum of 6 participants.
online
Or 3 modules of usually 2 hours if delivered online.
With a ratio of 1 trainer to a maximum of 6 participants.