Seal the Pitch
Pitch Training
This training is for anyone who needs their idea, product or service to stand out and be chosen.
Why Pitch?
- It is a very clear forum.
- Expectations are set.
- The audience anticipates being pitched to and sold to.
- The need of the audience is usually very clear and so can be addressed easily.
- It’s often very short and easy to maintain interest.
but
- Investors and decision makers usually attend a pitch not because they want to be convinced about your idea, they are already interested. They want to be convinced about you and also your team.
- What can you say that will help you build trust and increase the audience personal understanding of you.
- How can you handle yourself so that you don’t suffer under the scrutiny of the audience and wilt under the pressure.
- What can you do to show your difference when very often you are pitching similar ideas and solutions.
- How do you ask for the action at the end?
making connections and
closing the gap
I believe a successful pitch is about making connections and closing the gap between your idea or service and the people in front of you. This training will help you:
Enable the audience to envision the benefit of your pitch and how it will help them both personally and organisationally.
Strategize your pitch so it is dynamic and energises your audience.
Use storytelling to differentiate your ideas and perceptions.
Create real connections with your audience in the moment as you present so they feel they know and understand you.
Use a simple storytelling structure to shape and target your content.
Demonstrate the power of your ownership through your behaviour.
The training map
01
Why Pitch? What to avoid and what to apply?
02
Theatre: Understand the power of the drama of the pitch and how that affects the audience’s expectations.
03
How good is your pitch? Feedback and goal setting: what works well, what do you need to work on?
04
Connections: how to use simple narrative structures to build and shape the content of your pitch. Make it resonate with the natural storytelling need of the audience’s brain. Open minds and engage hearts.
05
Personal Pitch: How to set tone and create atmosphere so your own personal touch comes through, and the audience feel they see you in action and start to trust.
06
Belief: How to use storytelling techniques to get the audience to believe and remember your ideas and connections.
07
How to seal the ending of the pitch by asking the audience for action.
08
Shaping for different audiences: How to adapt your pitch from scratch so that it always targets the personal interest of the audience that is present.
Timing
in person
This is either a 1- or 2-day programme in person depending on the complexity of the ideas or services being pitched.