Media Training
Own the moment — and make the message land
The art of turning exposure into connection, clarity, and opportunity.
Media Training is a practical programme that helps professionals use interviews, panels, and public platforms as opportunities, not threats.
Every microphone and camera is a platform. With clear messages, strong narrative, and disciplined rehearsal, media moments become a way to shape understanding, build trust, and spark curiosity in the audience watching.
The training is delivered by actors and filmmakers who specialise in working under the spotlight — helping participants harness nerves and attention rather than fight them.
What changes after the training
Participants learn how to:
- Work with nerves and heightened attention instead of being derailed by them
- Use presence, focus, and intention to break through the “flat screen”
- Shape clear, relevant messages quickly — without sounding scripted
- Answer questions using story-based techniques that invite curiosity
- Say more or less as needed, while still moving the narrative forward
- Collaborate with interviewers — even challenging ones — rather than resisting them
Strong media answers don’t close things down — they make the audience think:
“So what happens next?”
How the training works
The programme integrates three connected elements:
01 Presence under exposure
Actors are trained to perform under scrutiny — not by suppressing nerves, but by using them as energy and focus. Participants receive feedback on how cameras, microphones, and studio environments affect their behaviour, clarity, and impact, and learn how to convert stress into presence.
02 Message shaping & media storytelling
Participants work directly on what they want to say. Messages are clarified, reduced, and shaped into simple narrative progressions that:
- establish relevance
- create movement
- invite continued interest
Story is used as an answering technique, allowing flexibility while maintaining direction.
03 Structured improvisation, rehearsal & collaboration
Media interactions are fast and unpredictable. Drawing on improvisation and screen practice, participants rehearse extensively through filmed and live interview scenarios.
They practise responding in real time, bridging questions naturally, incorporating the interviewer as a partner, and staying aligned with their message without sounding evasive. Through repetition, confidence becomes embodied rather than theoretical.
Where this shows up
TV, radio, podcast, and online interviews
Panel discussions and roundtables
High-stakes or sensitive media moments
Leadership visibility under public scrutiny
The tools are disciplined, human, and transferable.
Presence on camera isn’t about acting
it’s about focus, intention, and knowing how to use the spotlight.
Programme format
in person
1 day | Individual or small group delivery
The programme can be delivered as a complete preparation or adapted into focused sessions — for example on message clarity, hostile interviews, or on-camera presence.