Leading Through Story
Create clarity, alignment, and belief through leadership narrative
How leaders use story to set direction, build trust, and mobilise others.
Leading Through Story is a leadership programme that helps leaders use storytelling as a core leadership capability — not as communication polish, but as a way to create understanding, alignment, and momentum.
At its heart, the programme recognises a simple truth:
People don’t follow instructions — they follow meaning.
What changes after the programme
Leaders develop the ability to:
- Use personal stories to clarify values, expectations, and standards
- Help teams understand what really matters — and how success is judged
- Create alignment around a shared narrative rather than fragmented priorities
- Provide security and direction during periods of change or uncertainty
- Communicate with greater optimism, authenticity, and authority
- Be seen in action as leaders, not just managers
Leadership becomes less about control — and more about coherence.
How the programme works
The programme integrates three leadership storytelling dimensions:
01 Personal leadership story
Leaders explore how their own experiences, motivations, and values shape how they lead.
They learn how to use personal stories to:
- make expectations explicit
- humanise leadership decisions
- help others understand how to work with them
- build trust without oversharing
This creates clarity for teams — not ambiguity.
02 Team & organisational narrative
Leaders learn how to create shared stories that help teams:
- understand who “we” are
- see what they’re working towards
- stay aligned when complexity increases
Whether framing a transformation, a strategic shift, or a difficult period, narrative becomes a way to create belonging, focus, and direction.
03 Leadership presence & delivery
Leaders work with their natural storytelling style, not against it.
Drawing on theatre and applied storytelling, they learn how to:
- communicate with ease rather than performance
- bring optimism and forward momentum into conversations
- connect narrative to action — “what matters now” and “what happens next”
This is where leadership becomes visible.
Where this shows up
Leading teams through change and uncertainty
Setting clear expectations and performance standards
Aligning diverse teams around strategy
Strengthening leadership presence and credibility
Creating engagement without overloading communication
The tools are human, adaptable, and transferable.
Leadership becomes real when people understand what you stand for — and where you’re taking them.
Programme format
Flexible depending on context:
in person
1-day in-person leadership workshop
Leadership Programmes
Modular delivery within leadership programmes
Blended Format
Blended formats combining group work and application